TacoTime Franchise Is Connecting with Millennials

Beloved Mexican QSR franchise finds success with a new generation by staying true to its core values

There’s a reason why every brand is concerned with winning the millennial demographic — the largest consumer population in the United States is also the most active on social media, where reputations are established, trends are set and brand loyalty is cemented. While other brands are failing to find ways to win the favor of millennials, TacoTime is finding that millennials are flocking to our restaurants for much the same reason their elders do: we make affordable food made fresh with real ingredients.

The Mexican QSR segment is wildly popular with millennials: IBIS World currently values the segment as approaching $40 billion in annual revenue. Retail Leader reports that “millennials eat out 3.39 times a week on average, more than any other generation,” and their preference for Mexican food is overwhelming: “three out of four college-age millennials report regularly consuming Mexican food.”

As popular as the Mexican QSR segment may be with millennials, they do have a high-level of standards when it comes to the quality of food as well as the ethics behind the businesses they choose to frequent. According to Business Insider, “their definition of healthy is totally different” from their baby boomer parents. The publication notes that while “previous generations counted calories,” millennials want their food to be made with fresh ingredients.

Founded in 1960, TacoTime has remained true to our core belief that real, fresh ingredients make better food. As a result, TacoTime has grown to nearly 300 established locations in the Pacific Northwest. TacoTime has become a customer favorite, growing organically as a result of our popular, proven menu that infuses traditional Mexican fare with a playful sensibility and our commitment to exceptional customer service. For a modest initial investment for traditional TacoTime stores ranging from $200,150 to $819,050, a new TacoTime franchise is a remarkably affordable opportunity to take part in a potentially lucrative growth market.

“In offering the best tasting food for the best prices, it is very easy to win new customers,” says Denise Staley, owner of several TacoTime franchise restaurants in Wyoming. “However, what makes TacoTime truly unique is how loyal our customers really are. We have folks that come to our restaurants multiple times over the course of the week. When a college student comes home, they often stop at one of my restaurants before seeing Mom and Dad. What other brand can say that about their customers? TacoTime is an experience that people really crave to have again and again.”

It’s no secret that millennials are wild about our food. In the Mexican QSR franchise space, TacoTime has a menu that is truly something to behold. While offering an assortment of customizable tacos, burritos, salads, nachos and quesadillas, TacoTime has been incredibly inventive. Our wildly popular Mexi-Fries® are our take on tater tots, which can be dunked into one or all of our proprietary salsas, or stuffed with melted cheese or jalapenos. Our Crisp Burritos, all of which are rolled by hand, come in four varieties and pack a lot of flavor into the crunch of a fried tortilla shell. TacoTime goes further than other brands — offering vegetarian options, kids meals and an ever-changing array of limited-time and seasonal offerings that keep our customers excited to come back.

“We’ve been in business now for nearly 60 years, and our franchise owners are successful, profitable and beloved members of their communities,” says Kevin Gingrich, Brand President with TacoTime and the owner of multiple TacoTime franchise locations in Utah. “In my experience, this is rare in the Mexican QSR franchise space. We’ve seen our competitors come and go, while our franchise owners have been successful for 20, 30 and even 40 years! The TacoTime difference that real ingredients make better food was proven to be successful with baby boomers when our franchise system got going and is continuing now with millennials, who are really concerned with the quality of their food. TacoTime is truly a brand with staying power.”

Bring TacoTime to your community today

TacoTime is ready for the spotlight. With nearly 300 locations in the United States and Canada, the beloved Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. To learn more about TacoTime, visit the Franchise Information Portal. Or request the free Franchise Information Report.