TacoTime Franchise Owners a Force Behind Brand Longevity
Owner input drives decisions around everything from menu changes to marketing and advertising strategies, connecting the brand to customers
Small business owners know a lot about their business, and about their customers. That’s certainly true of every TacoTime® Mexican food franchise owner, which is why owner input has been a driving force behind our brand development for more than 50 years.
“We have many different ways for owners to plug in, from an advisory council to other groups who evaluate potential new menu items, marketing campaigns — even the products our food is served in,” says Kevin Gingrich, President. “TacoTime has always believed that harnessing the great ideas generated by franchise owners and customers sets it apart as a brand.”
Voice at the table yields results
Getting to have a say has meant a lot to Denise and Lee Staley, who own five TacoTime franchise locations in Wyoming and have served on the TacoTime Franchise Advisory Council and other input groups. The Staleys have been TacoTime franchise owners for more than 25 years and say that franchise owner input has been very good for the brand.
“We have been allowed to be in the decision-making process as extensively as we’ve wanted to be,” Denise Staley says. “The same is true for all the owners. We have been able to look at new products and provide feedback. What we have to say is taken very seriously, and that has helped all of us because we can get behind an idea that we think will work — or explain why we think it might not.”
Owner input means more trend awareness
And because TacoTime Mexican food franchise owners are allowed that kind of back-and-forth with the R&D, marketing and other national teams, they’re always on the hunt for new ideas. That can be anything from sending along customer suggestions for new menu items to formulating their own concepts to help boost revenue and brand awareness.
“We work with the corporate chef; we test new items in our stores,” Staley says. “We work on the promotional calendar. Things like that are huge. It engages us with what’s happening with TacoTime. This is not a business where you buy a franchise and then are just told what to sell, and how much to sell it for. TacoTime has never worked that way. That is a very big deal for us, because it keeps us invested in making the food — and the customer experience — better all the time.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.