Social Media Campaigns Help TacoTime Franchise Owners Boost Awareness
National campaigns promote everything from limited-time menu items to regular, ongoing value pricing — helping to drive in customer traffic
Consumers love getting a bargain, and that often means value pricing through a coupon or special promotion. For TacoTime™ Mexican food franchise owners, that also means being part of a well thought out, national social media strategy that raises brand awareness while motivating the public to visit their nearby TacoTime locations.
“We have what is basically an internal agency to help serve as a resource for TacoTime franchise owners,” says Jessica Wegner, Vice President of Interactive Marketing. “One group handles the brand’s national website, including local pages, to ensure the sites are innovative and easy for consumers to interact with. A second group handles all the social media, which includes email blasts and posts that highlight special deals or menu items.”
Online promotions are frequent and effective
Once the TacoTime yearly promotional calendar is finalized, the social media team gets busy with a review that’s designed to choose the initiatives most likely to do well online in terms of customer engagement, Jessica says.
“They will build out a strategy based on their experience with the brand, and how different online promotions have performed in the past,” she says. “Then those ideas are sent to the Franchise Advisory Council so they can be reviewed and approved as well. That way, the social media team can distribute to the rest of the franchise owners the upcoming campaigns.”
Websites is designed to maximize interest
The social media campaigns are part of an overall online strategy that allows every TacoTime Mexican food franchise owner to benefit from a well-crafted, national approach to consumer engagement.
“We are always working to enhance the TacoTime website, both in terms of content and number of site visits,” says Shaun Bahadori, SEO Strategist. “That includes new features like store details and imagery on the local-restaurant pages, as well as ongoing enhancements to the national site.”
The goal, he points out, “is to boost engagement as much as possible. That’s why we are building a lot of AMP, or Accelerated Mobile Pages, which load very quickly on mobile devices. We keep tabs on the constant innovation and developments happening in online technology, and when we see something that would work for TacoTime franchise owners and their customers, we try to implement it as quickly as possible.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.