TacoTime® Menu Built on Quality, not Trendy Fare
Having what customers want, year after year, allows TacoTime franchise owners to stand the test of time against more trendy offerings
Small business owners are very good at following trends and capitalizing on them when it makes sense. It’s no different for a TacoTime Mexican food franchise owner, but he or she knows the difference between a fad and something with staying power.
“TacoTime was built on the idea of offering great-tasting, affordable Mexican food and has stuck with that core goal for more than 50 years,” says Kevin Gingrich, President. “Customers know what they want when they come into a TacoTime location, and we are going to give them the food, the service and the overall experience that they have come to expect.”
Menu refreshes build customer loyalty
This isn’t to say that the TacoTime Mexican food franchise menu never changes — quite the opposite, in fact. Seasonal items rotate through every year, as well as new items that appear after they have been created by the Kahala Brands™ R&D team, approved by a team of franchise owners and tested in a few locations.
“You can’t stand still in any business, and TacoTime is no different,” Kevin says. “But if a competitor is offering a specific kind of burrito, TacoTime isn’t going to blindly follow that. There’s a huge difference between capitalizing on a trend and following a fad. Franchise owners are very savvy about what works, and what doesn’t, in their markets, and so they work with the corporate team to ensure that any new products TacoTime offers are exactly what the customers are asking for.”
Owner input vital to evolving choices
That kind of owner involvement is a hallmark of the TacoTime Mexican food franchise opportunity, and it sets the brand apart from others in the fast-casual dining space.
“It would be very easy to never change the menu, or to roll out a new item or combination once or twice a year,” Kevin says. “By making sure that there is always a pipeline of new items, TacoTime keeps customers guessing, but in a good way. And they love that a suggestion they’ve made to their local TacoTime Mexican food franchise owner not only gets heard, but sometimes acted upon. People know that they can always get their favorite Mexican food at TacoTime®, but they also know they can try something new if they want. It’s a recipe for more frequent visits, and more revenue, for franchise owners.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala BrandsTM family.
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