TacoTime’s Loyal Following Will Fuel Nationwide Expansion
Repeat customers are key to profitability and growth for any restaurant franchise, and they are plentiful at any TacoTime location
Why is TacoTime® one of the Northwest’s most visible and popular Mexican food franchise names? A pretty basic reason: the food.
“People hear about the food, they come in to try it and then they keep coming back,” says Nicole Rayborn, Vice President of Franchise Development. “To say that we have a strong customer following is an understatement. There is no substitute for making everything on the menu fresh, every day, and that’s built us a fan base that is very loyal.”
Growth already under way across U.S.
Visit Utah, Idaho, Washington, Oregon, Montana and Wyoming and it’s hard to miss the TacoTime name. The brand’s growth in those states over time is testament to its rock-solid business model, and the many differentiators that will help the Mexican food franchise expand to other areas.
“We have a model that works, and we’re going to take that everywhere,” Nicole says. “It all starts with the food quality, and that’s something that potential TacoTime franchise owners really hone in on — they are amazed at the quality. And then they learn about all the training and support that they’ll receive by being a part of Kahala BrandsTM, and that’s a huge thing. And then we talk about marketing, new product development and all the ways every TacoTime Mexican food franchise owner is a part of the overall process, and people get really excited.”
Relocated customers want the brand to follow
And if franchise-owner excitement isn’t’ enough, Nicole says that former customers who are in TacoTime-free areas of the country are getting fired up as well.
“When I say that we have a cult-like following in the Northwest, I’m not exaggerating,” she says. “People grew up going to TacoTime, and when they move for a new job, or to go to school, they miss it. I tell people that no matter where they are, there are people in their community who know the TacoTime name, and who will be extremely excited to see one come into their community. They’ll be there on opening day, and they’ll spread the word and help build that base of repeat customers.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.