Website Development Helps Raise Local TacoTime Franchise Profiles
A robust website that engages and informs is necessary for today’s crowded fast-casual dining marketplace, and TacoTime delivers for franchise owners
One of the best ways to lose potential customers, particularly Millennials and younger users, is to have a slow, clunky and unresponsive website. That’s not an issue for TacoTime™ Mexican food franchise owners, thanks to the ongoing work of a web-development team at Kahala Brands™.
“We provide the website as a resource to the franchise owners,” says Jessica Wegner, Vice President of Interactive Marketing. “We are always looking at technical innovations in site development so we can stay current, as well as SEO strategies so that the TacoTime site performs well in searches.”
Website helps enhance business goals
TacoTime’s yearly promotions calendar is used by the web team to change out the website’s images and language accordingly, so the home page is always fresh. There’s also a way to search for a nearby TacoTime Mexican food franchise location, and those pages are always being enhanced.
“We are working on adding local imagery, as well as local descriptions, which will add a lot to the site and also boost its SEO performance in searches,” Jessica says. “We want to optimize all our brand pages continually so that we can help increase awareness of the brand and the food, as well as the locations, online as much as possible.”
Social media component also robust
The website is half of a strategy that also includes using social media to help drive traffic to TacoTime locations.
“Our brand’s department also operates a social media strategy, which includes email and loyalty programs,” Jessica says. “That’s where we can really maximize limited-time offers and promotions, getting them out in front of the customers so they will be aware of the items and want to come in to try them. The goal is to innovate and develop with the latest technology, but only if it makes sense for TacoTime as a brand, and for the franchise owners. That’s why we work to make the website fun, easy to use and effective for the customers.”
TacoTime® is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
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