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Why You Should Consider Owning A Comfort Food Business

TacoTime Mexican food franchise works to provide a safe way for our loyal customers to feel connected in the new normal

Investing in a comfort food business can be a wise choice. For consumers, comfort food is about more than just taste. It is an experience that delivers feelings of nostalgia. According to a study by Sewanee, comfort food reminds us of our “social ties” and helps us feel less lonely when we experience feelings of social isolation. In 2020, enjoying comfort food is one way for consumers to feel connected to others while also staying safe. 

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TacoTime®, one of the most iconic Mexican QSR franchises, fits perfectly into the comfort food niche, and that is one of the reasons why we have been in business for six decades. Anytime our fans return from being away in territories that TacoTime has not entered yet, they are eager to enjoy our fresh take on Mexican food. As a result, our franchisees can see increased traffic in their stores as college students return home for break, and individuals or families travel home and rush to the nearest TacoTime restaurant. 

“TacoTime is a brand with franchise owners who have been in business for 20, 30 and even 40 years,” says John Wuycheck, Senior Vice President of Kahala Brands™️, the parent company of the TacoTime franchise. “We only open restaurants in locations that have the population density to support a successful business; and furthermore, TacoTime can be an easy-to-run business that requires a good work ethic and the discipline to follow our time-tested business model.”

TacoTime franchise owners receive powerhouse support

From the moment you sign your franchise agreement, you will never be alone in business. As a TacoTime franchise owner you will benefit from the unmatched support of Kahala Brands, one of the largest franchise companies in the world. 

This starts with our world-class training and ongoing support platform. Franchise owners with our Mexican food franchise will learn everything from how to expertly prepare and serve TacoTime products, to managing inventory, to marketing, to ongoing coaching to ensure they have the tools they need to be as successful as possible in business over the long-term. Additionally, Kahala is able to achieve cost savings for TacoTime franchise owners by bundling “back of the house” functions. This means that our franchise community benefits from shared teams in purchasing, real estate, finance, business training and more. 

“Taking the bull by the horns and buying our first TacoTime restaurant is a decision I would make again,” says Denise Staley, co-owner of several TacoTime franchises in Wyoming. “This is a brand that truly listens to their franchise owners. We have input on nearly everything — from national marketing strategies to new menu items. The camaraderie we have with other franchise owners is much different than what I have heard from my friends in other franchise systems. We tackle everything together.”

Ready to open a TacoTime franchise in your community?

To learn more about TacoTime, visit our research pages or download our free Franchise Information Report.

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