TacoTime’s Math: Great Food + Great Service = Consumer Loyalty
High-quality products and unmatched customer service have created a solid business model for entrepreneurs that stretches back 60+ years
Food fads may be fun, but they don’t last. Serious entrepreneurs who are looking to get into the exploding Mexican fast-casual sector know this, and that’s why they seek out a brand with both durability and strong appeal. Now more than ever, they are plugging into the TacoTime™ Mexican fast-food franchise opportunity.
TacoTime is proof that you can’t go wrong with the basics. “Start with a well-crafted menu, use the best ingredients and treat every customer well — that’s all there is to it,” says Ray Zandi, Vice President of Franchise Development.
Quality ingredients set the foundation
“Everything on the menu is made fresh every day, and made to order for each guest,” Zandi says. “And best of all, the food is affordable, so customers really have the best of all worlds.”
Another benefit? TacoTime’s menu is not static. A very engaged group of franchise owners work with the R&D team to test out items that consumers ask for, or that they think would do well at TacoTime. That means great seasonal additions, as well as tweaks to longtime fan favorites. All that adds up to a reason for frequent visits.
E-club and more boost customer engagement
Now add to a dynamic menu the TacoTime Mexican food franchise e-club, a way for the brand to connect with customers and push even more visits. A regular email goes out to individuals who have signed up for the e-club, usually around once a month — more frequently if there are special promotions to be announced. That message sometimes contains a coupon or other way to get guests to visit.
“Customers love the attention they get when they visit TacoTime, and they are even more excited when they feel like they’re getting in on a great deal,” Zandi says. “The e-club is great, and very cost-effective to boost brand awareness, and get people even more plugged into their local TacoTime franchise.”
TacoTime is ready for the spotlight. With several locations in the United States and Canada, the successful Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.