1851 Names TacoTime To Top Franchise Development Website List
Franchise experts reviewed over 200 websites to single out the best
Smart entrepreneurs look before they leap, especially before purchasing a franchise as their gateway to small-business ownership. That means looking at a lot of brands, and a lot of brand websites. With hundreds of those out there, it’s a cinch that not all are created equal. That’s why 1851 Franchise holds its annual Franchise Development Website Awards, which singles out the best of the top franchise development websites. This year, that includes the TacoTime™ Mexican food franchise-information website.
“We are so pleased to be recognized by the 1851 Franchise,” says John Wuycheck, Senior Vice President of Franchise Development. “The panel of expert judges they had looking at hundreds of websites is an extremely talented group who knows the business of franchising, so getting noticed by them is a true honor.”
Judging Criteria Focuses On Overall Site Experience
According to the 1851 Franchise, sites were judged on three main criteria: first impressions, quality of content and ease of use. The first-impressions section had five sub-factors: usability, UI/UX design, site performance, SEO, and mobile accessibility. The content judging had three sub-factors: motivating content, calls to action, and reasons to buy now. And ease-of-use scoring factored in location, depth and ease of application.
All told, it was an evaluation that took judges through the TacoTime Mexican fast-food franchise-development website end to end. That’s important, Wuycheck notes, because often visitors to the site are learning about how franchising works as a concept, not just about the many pluses of owning a TacoTime Franchise.
Site Provides Franchising Primer As Well As Brand Positives
“We didn’t want the TacoTime franchising website to just talk about our amazing brand — although that would have been easy to do,” Smith says. “Many now-owners tell us that they knew our name, and knew they wanted to own their own business, but weren’t sure how franchising worked. They appreciate the TacoTime website’s explanations and examples showing the investment needed, revenue potential and other business points.”
“They were also pleased that they could download our free Franchise Information Report in order to learn even more at their own pace,” he continues. “We built the website so that people can find most every answer they are looking for about what it takes, and what it means, to own a TacoTime franchise. We are really happy to hear from a trusted industry source that we’re accomplishing that goal.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the successful Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.