TacoTime e-club Boosts Visit Frequency & Franchise Loyalty
Program works to increase brand awareness and drive new and repeat customers into the restaurant more often, helping maximize revenue potential
Consumers love loyalty programs, whether they rack up discounts at the movies or special coupons at the grocery store. That’s why TacoTime™ Mexican food franchise owners are so happy with their e-club, which connects them with customers in their markets through emails and social media.
“What TacoTime’s e-club does is provide these value incentives to get people to come in, but also to promote seasonal offerings and just keep the TacoTime name in front of the consumer.” – Kevin Gingrich, TacoTime Brand President.
“Nobody wants to turn down a good deal, which is why people will use physical or digital coupons for all kinds of goods and services,” says Kevin Gingrich, President. “What TacoTime’s e-club does is provide these value incentives to get people to come in, but also to promote seasonal offerings and just keep the TacoTime name in front of the consumer.”
How the e-club works to help drive business
A regular email goes out to those who have signed up for the e-club, usually twice a month — more frequently if there are special promotions to be announced. That message sometimes contains a coupon, but it always will have core marketing of the TacoTime Mexican food franchise brand, so it stays fresh in the customer’s mind.
“There are a lot of options in the fast-casual dining space, so we want to keep TacoTime front and center,” Kevin explains. “The e-club is a fast and efficient way to drive our brand awareness, as well as release news about seasonal offerings, new items and other specials.”
Online, social media marketing is effective
Emails and related social media campaigns are necessary to reach millennials and other target audiences, and TacoTime’s e-club fits into a broader social marketing plan that includes a robust brand website, as well as a strong social media presence. All benefit every TacoTime Mexican food franchise owner, Kevin says.
“The goal of our online strategy is to reach our customers wherever they are,” he explains. “For many, particularly younger ones, that means messaging that they can see, read and act on that goes to their smartphone. Our brand’s email and social platforms all work together to provide a seamless way to communicate about the great-tasting, reasonably priced food consumers can find at TacoTime.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
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