TacoTime Generates Strong Interest in New Markets
High-quality food and 50 years of TacoTime fans differentiate us in the Mexican food segment, catapulting us from regional to national favorite
America’s obsession with Mexican food is not slowing down and the fresher the food, the better. TacoTime® Mexican food franchise has been a favorite brand serving consumers for 50 years, with the majority of that customer base in the Northwest United States. TacoTime has ample expansion opportunity beyond that regional stronghold as American consumers demand fresher food with an authentic touch.
“In many parts of the country, people have not heard of TacoTime,” says Kevin Gingrich, Brand President, who also happens to own multiple TacoTime locations in Utah. “So, to them, the brand is something entirely new and exciting. At the same time, they have friends and family who have visited a location somewhere, because TacoTime has been around for more than 50 years, and has a solid history of customer loyalty — thanks to great-quality Mexican food at a good price.”
Mexican cuisine is the second most popular menu type in the U.S., according to food service data aggregator CHD Expert, and we are eager to add to our nearly 300 locations as we seek savvy entrepreneurs to bring our high-quality, great-tasting Mexican food to their communities. While we are primarily focusing on cities in the Western region of the U.S., there are numerous territories available from coast to coast.
U.S. expansion already underway
If you’re visiting Utah, Idaho, Washington, Oregon, Montana or Wyoming, it’s tough to miss the TacoTime brand. We’ve even been named a “bucket-list” regional must try before you die restaurant, according to First We Feast. Our brand’s strong and steady growth in those states over time is thanks to our rock-solid business model and many differentiators that will help our Mexican food franchise expand nationwide.
“We have a model that works, and we’re going to take that everywhere,” says Nicole Rayborn, Vice President of Franchise Development. “It all starts with the food quality, and that’s something that potential TacoTime franchise owners really hone in on — they are amazed at the quality. And then they learn about all the training and support that they’ll receive by being a part of Kahala BrandsTM, and that’s a huge thing.”
Devoted fans want TacoTime in their city
Nicole says that former customers who relocate to parts of the country where they don’t have a local TacoTime are helping fuel expansion in new locations as well. They miss our menu that features fresh ingredients and proprietary spice blends and items made in-house (we even hand roll our Crisp Burritos and make our own salsa), all served up fast at an affordable price.
“When I say that we have a cult-like following in the Northwest, I’m not exaggerating,” she says. “People grew up going to TacoTime, and when they move for a new job, or to go to school, they miss it. I tell people that no matter where they are, there are people in their community who know the TacoTime name, and who will be extremely excited to see one come into their community. They’ll be there on opening day, and they’ll spread the word and help build that base of repeat customers.”