Seasonal Specials Drive Repeat Business for TacoTime® Franchises
Robust promotional strategy and franchisee input keeps menu fresh
for longtime fans and attractive to new customers
At TacoTime® Mexican food franchise, we take the quality of our food very seriously — making many of our items fresh in-house daily. We could rest on our brand’s laurels, but we also work hard to promote seasonal specials six times a year. They are a great tactic for attracting new fans to our well-loved brand, as well as existing customers.
“It would be very easy to roll out a new item or combination just once or twice a year,” says Kevin Gingrich, President. “By making sure that there is always a pipeline of new items, TacoTime keeps customers guessing — but in a good way. And they love that a suggestion they’ve made to their local TacoTime Mexican food franchise owner not only gets heard, but sometimes acted upon. People know that they can always get their favorite Mexican food at TacoTime, but they also know they can try something new if they want. It’s a formula that results in more frequent visits, and helps build revenue for franchise owners.”
In-depth product knowledge differentiates the TacoTime brand
Seasonal items rotate through every year, and new menu items appear after they have been approved by the New Product Evaluation Committee. The committee’s work is, literally, never done. Members are regularly looking at new products and work one-on-one with the R&D team, as well as the brand team, in the corporate offices to look at potential new menu items. If everyone involved likes what they see and taste, those products make their way to select TacoTime Mexican food franchise locations for a limited test run.
“The committee members taste, rate and discuss the products, and they take the ones that are approved back to their stores as a limited-time offer,” Kevin says. “Not only do they know the product is coming, they can speak knowledgeably about it to customers and recommend it without reservation. That kind of product knowledge is very much a part of the TacoTime difference.”
Owner input is highly valued
Once a new product is on a TacoTime® location’s menu, the franchise owner provides feedback on how employees adapt to making and selling it and on what customers have to say about the item. That information is passed along to the Franchise Advisory Council — another group of TacoTime Mexican food franchise owners that provides feedback on operations, such as the next year’s seasonal specials.
“The input from every TacoTime Mexican food franchise owner is vital to the brand’s growth,” Kevin says. “We don’t just value what they have to say and offer, we put their experience into action. It’s a constant feedback process, and it’s why the brand continues to grow in new locations and same-store revenues every year.”
TacoTime is ready for the spotlight. With more than 260 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.