TacoTime’s Brand History A Marketing Tool For New Franchisees

“Since 1960” showcases the longevity of a strong brand history

There are a lot of fast-casual restaurants out there. When you’re talking about the Mexican fast-food franchise playing field, it gets even busier. Fast often equals fad, and so brands come and go with the latest trend. Now consider the TacoTime™ Mexican food franchise, and a brand history of over 60 years of offering great food at great prices and building successful businesses for franchise owners.

“When people go out to eat, they want to have a good experience,” explains Ray Zandi, Vice President of Franchise Development – TacoTime. “If they opt for fast-casual, they don’t want to sacrifice high quality. TacoTime cracked the code to offer affordability and excellent food from the outset, and that’s what has kept it a customer favorite all these years.”

Longevity means a deep bench of support for new owners

As the TacoTime Mexican food franchise concept moves into new markets around the United States, it relies on that solid history to help new franchise owners ramp up quickly. There are multiple franchise owners with decades of experience, for example, who are more than willing to help new owners with advice on everything from hiring to back-office operations.

“TacoTime is a team business, and its franchise owners connect in many different ways,” Zandi says. “We offer many different councils where they collaborate on everything from new menu items to marketing campaigns, but they are also more than willing to engage with new owners to help them build a solid foundation right away. When someone opens a TacoTime Mexican food franchise, he or she is becoming part of an ongoing legacy.”

Longtime favorites, new treats highlight evolving menu

And while TacoTime franchise owners benefit from a long history of growth and consumer support, they also keep one eye fixed on the future. In addition to its well-known menu of customer favorites, TacoTime’s R&D team is always working on new menu items suggested by franchise owners and customers alike.
“Ideas come in from all over, and if they’re found to be good enough they might go onto the menu as a seasonal offering, just to see how they perform,” Zandi says. “TacoTime succeeds not just because it’s good food at a great price, but because it’s a brand that is flexible and adaptable. Knowing they will always find their favorites, but also have a chance to try something new, is why customers keep returning to TacoTime.”
TacoTime is ready for the spotlight. TacoTime Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. We are looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.

Ready to open a TacoTime franchise in your community?

To learn more about TacoTime, visit our research pages. We also invite you to fill out our form here to start a conversation with us about the TacoTime franchise opportunity. One of our team members will be in touch with a Franchise Information Report. We look forward to hearing from you!