How TacoTime’s Long History Helps New Franchise Owners
More than five decades of franchise growth is testament to a brand that focuses on quality and customer service to build community longevity
The fast-casual dining industry is crowded, with dozens of brands jockeying to get consumers’ attention and build business. Brands come and go, in large part because they try to capitalize on fads rather than offering value and high-quality food. Those, however, are the cornerstones of every TacoTime® Mexican food franchise, which is why TacoTime continues to grow and expand after more than 50 years.
“When people go out to eat, they want to have a good experience,” explains Kevin Gingrich, President. “If they opt for fast-casual, they don’t want to sacrifice high quality. TacoTime cracked the code to offer affordability and excellent food from the outset, and that’s what has kept it a customer favorite all these years.”
Longevity helps build brand recognition
As the TacoTime Mexican food franchise concept moves into new markets around the United States, it relies on that solid history to help new franchise owners ramp up quickly. There are multiple franchise owners with decades of experience, for example, who are more than willing to help new owners with advice on everything from hiring to back-office operations.
“TacoTime is a team business, and its franchise owners connect in many ways,” explains Kevin. “We offer many different councils where they collaborate on everything from new menu items to marketing campaigns, but they also are more than willing to engage with new owners to help them build a solid foundation right away. When someone opens a TacoTime Mexican food franchise, he or she is becoming part of an ongoing legacy.”
Evolving menu keeps consumer interest
And while TacoTime franchise owners benefit from a long history of growth and consumer support, they also keep one eye fixed on the future. In addition to its well-known menu of customer favorites, TacoTime’s R&D team is always working on new menu items suggested by franchise owners and customers alike.
“Ideas come in from all over, and if they’re found to be good enough they might go onto the menu as a seasonal offering, just to see how they perform,” Kevin says. “TacoTime succeeds not just because it’s good food at a great price, but because it’s a brand that is flexible and adaptable. Knowing they will always find their favorites, but also have a chance to try something new, is why customers keep returning to TacoTime.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.