TacoTime’s Marketing Support Helps New Franchise Owners Start Strong
Multifaceted campaigns allow for localized, targeted marketing alongside broader, awareness-building campaigns that promote the brand
A huge bonus to becoming a TacoTime™ Mexican food franchise owner is being the first one in your city — maybe even your state. That means when the location opens, there will be plenty of interest. All well and good, but when savvy marketing campaigns create even more buzz, then early sales soar and the new franchise is off to a solid start.
That scenario isn’t uncommon, thanks to the experienced marketing team at Kahala Brands™, which works to make sure every TacoTime taco franchise is getting the word out through social media campaigns and other advertising avenues, says Ray Zandi, VP of Franchise Development. What’s more, he adds, franchise owners are engaged and involved throughout the process, so when they want to localize a message, or tweak the content, it’s no problem at all.
Franchise owner involvement means engaging content
Proof of that is TacoTime’s creative review team, a group of TacoTime franchise owners that reviews all marketing materials around a product launch, or the reintroduction of an existing product that’s getting a refresh.
“From traditional ad campaigns to social media rollout, not to mention the physical point-of-purchase materials, there are a lot of moving parts for something that sounds simple, like debuting a new type of item, or combination,” Zandi explains. “Owners are tasting the new or reworked product, they are seeing the wraps and in-store materials, they are looking over the ad campaigns. They see it all before anything goes in front of customers.”
Franchise teams also have a say in product development
TacoTime Mexican food franchise owners also benefit from a franchise advisory council, which provides input on every major decision around the brand. They can also become involved with a research and development council, which works with the corporate team on testing new products in stores, and also will share its findings with the wider franchise
“This is a very unique brand in terms of all the ways TacoTime franchise owners can have a say in operations,” Zansi says. “We have co-op meetings, which are regional get-togethers where everything from marketing ideas to R&D on menu items and packaging is reviewed. It gets pretty granular, right down to cup and wrap designs.”
TacoTime is ready for the spotlight. With locations in the United States and Canada, the successful Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Ready to open a TacoTime mexican food franchise in your community?