TacoTime’s Classic Mexi-Fries Featured by Popular Food Publication
Eater.com spotlights TacoTime fan favorite to millions of readers nationwide in special section on Mexican food
Popular food blog Eater.com recently spotlighted TacoTime® Mexican food franchise’s popular Mexi-Fries® side dish as part of a feature on the fan favorite that originated in the 1970s in the Pacific Northwest at TacoTime.
Kevin Gingrich, Brand President and multi-unit owner of TacoTime restaurants in Utah with wife, Joy, is quoted in the article on Eater.com, which has more than 3 million followers combined on Facebook and Instagram. Tater tots, which are as popular at some Mexican restaurants as rice and beans, “are a great change from taco chips or nachos traditionally found in Mexican restaurants. They make a great side item to any taco or burrito, and — my favorite — are really good to dip in all of our sauces.”
Dining trends come and go, but America’s love for classic, high-quality Mexican food stays strong, just like TacoTime, which has been in business for more than 50 years. Mexican food trends also vary by region, according to Eater.com, which featured TacoTime in an article as part of a larger “Welcome to the United States of Mexican Food” special section.
Menu builds customer loyalty and brand recognition
Gingrich, like many TacoTime franchisees, is a prime example of legacy owners who grew up eating TacoTime food.
“I’ve grown up with TacoTime — our children have, and our parents did.
We have so many generations who have grown up with TacoTime, coming to us for 30 or 40 years or more,” says Gingrich. “Our core menu has stayed pretty much as-is for decades just because of that. People have grown up with Taco Time, so there definitely is an emotional appeal.”
Its other in-house classics include items like hand-rolled Crisp Burritos and fresh salsa. These fan favorites are shared across generations, making TacoTime a family favorite.
TacoTime’s commitment to the freshest ingredients has set them apart from other Mexican QSR concepts. Although the majority of its customers are in the Northwest United States, TacoTime has ample expansion opportunity nationwide as American consumers — particularly millennials — demand fresher food with an authentic touch.
TacoTime is ready for the spotlight. With more than 250 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.