Meet TacoTime Brand President — And Franchise Owner — Kevin Gingrich
Being both an owner and ambassador gives TacoTime’s chief executive the ability to see all sides of the business and create strong teams for growth
Thirty-one years ago, Kevin Gingrich went to work for a TacoTime® Mexican food franchise in Canada. He never really left.
“We moved to the United States and managed several locations for a franchise owner, and then I went to work for the U.S. corporate office. Along the way, my wife and I became franchise owners,” says Kevin, TacoTime’s Brand President. “We still have three locations in Utah, which my wife operates, so I have been involved in just about every aspect of the business.”
Seeing both sides helps create solutions
It’s rare to have a franchise brand executive who also owns and operates locations, and Kevin says he’s able to make the most of his unique position.
“Every decision we make, I really have the opportunity to vet the idea,” he explains. “I am going to know if it’ll work in stores as opposed to just wondering if it might fly. That gives me a lot of credibility with the TacoTime Mexican food franchise owners, because they know I’m not going to come to them with some idea that may or may not work. My business is on the line as well, and they know we’re all in it together.”
Kevin and his team can engage with TacoTime franchise owners in many ways, all of which combine to help drive sales. There are regularly scheduled co-op meetings for owners in a geographic region, for example, that cover a lot of bases.
Engaged executive team drives results
“We talk about the marketing efforts, new concepts for packaging for example, to make sure everyone’s on board,” Kevin says. “We also have a research and development council, where some owners take part in new product concepts, as well as a creative review council that looks at the marketing efforts. And then we have the franchise advisory council, where one franchise owner acts as the voice of all other TacoTime franchise owners in that region.”
As the TacoTime Mexican food franchise concept ramps up for nationwide growth, Kevin says he’s more excited than ever to be part of the brand, even after three decades.
“I have dedicated my entire career to TacoTime, and I’m passionate about it,” he says. “It’s all I’ve ever done, all I’ve ever wanted to do and all I’m ever going to do. The product is incredible, and we’re going to take it from coast to coast. People need to try the food, because once they do there’s no comparison.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.