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Fast-Casual Mexican Food Franchise Poised For Rapid Post-Pandemic Growth

Respected dining-industry media are predicting strong growth in the coming months, and are calling out the Mexican food franchise sector in particular

“As vaccinations continue and communities open back up, consumers are going to be headed out to eat,” says industry insider magazine: Foodservice equipment & supplies. And what are they looking for? Great-tasting, affordable and healthy food, fresh ingredients, innovative options and terrific service are top of mind. In other words, they are looking for the TacoTime® Mexican food franchise experience, which is why “TacoTime is poised to expand across America in the coming months,” says TacoTime VP of Operations.

mexican food franchise server and tray of food

A time-tested business model

“Consumers have loved our Mexican food for decades, and their loyalty has allowed TacoTime to grow and expand,” TacoTime’s VP of Operations says. “If you look at the sheer number of other players who have come into the Mexican fast-casual space over time, it’s easy to see that there’s opportunity. But when you’re doing it right, as we are, the competition doesn’t really bother us.”

A recent Foodservice article made that very point. “We asked consumers which foods they were missing the most from restaurants during COVID restrictions, and Mexican cuisine came out on top, just ahead of seafood and Asian cuisine,” said Mike Kostyo, trendologist for Chicago-based Datassential. “Mexican fast-casuals are in a good place to offer consumers an option that they really want and miss right now, whether that’s through delivery or as they start to head back to restaurants.”

This builds on the sector’s strong history, the article continued pointing that “according to IBISWorld’s August 2020 “Mexican Restaurants” report, the Mexican restaurant segment performed well during the five years leading up to 2020, as Americans have grown increasingly fond of Mexican cuisine. Mexican-style food has become a mainstream constituent of the American diet. IBISWorld’s projections call for fast-casual restaurants to outperform full-service Mexican restaurants over the next five years as consumers continue to put a premium on speed of service. Overall, projections call for the Mexican restaurant industry to grow at an annualized rate of 6.8% to reach $75.8 billion by 2025.

Offering dining options helps build, keep business

The article dove into the many ways the Mexican food franchise owners have a leg up over other types of fast-casual dining. Of those, it’s worth noting that one major way that TacoTime succeeds is that it’s an equally popular destination for both dine-in, drive-through and carryout consumers. This gives franchise owners three revenue streams and is also a plus that Mexican food franchise owners can offer that other food sectors can’t, the Foodservice article pointed out.

“Fast-casual Mexican has performed well in the pandemic, but focus has shifted to off-premises sales through pickup, curbside and delivery,” says Darren Tristano, CEO at Chicago-based Foodservice Results. “Mexican operators have a strong advantage in the food integrity for travel as burritos and other Mexican favorites can stay hot and fresh longer than many other food types.”

TacoTime is ready for the spotlight. With numerous locations in the United States and Canada, the successful Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing homestyle and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.

Ready to open a Mexican food franchise in your community?

To learn more about TacoTime, visit our research pages, or download our free Franchise Information Report.

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