TacoTime Mobile Marketing Efforts Boost Store Traffic and Brand Loyalty
From the TacoTime e-club to Instagram, the legacy brand keeps finding new ways to keep customers up to date on specials and incentivized to eat at TacoTime again and again
We live in a mobile society and today’s consumer typically receives updates on their favorite brands directly to their smartphone. Food brands are no different and that’s why TacoTime™ Mexican food franchise has evolved from leveraging traditional coupons popular during its founding days to strategically using several digital touchpoints, such as social media and the TacoTime e-club.
“Nobody wants to turn down a good deal, which is why people still rely on digital coupons for all kinds of goods and services. Now they just want to access them directly on their phones,” says Kevin Gingrich, President. “What TacoTime’s e-club does is provide these value incentives to get people to come in, but also to promote our great seasonal offerings and get the TacoTime name in front of the consumer.”
E-club is just one way to attract online consumers
The thousands of TacoTime e-club members who have signed up to be alerted about promotions and sent special coupons typically receive a coupon twice a month — more frequently if there are special seasonal promotions. That message sometimes contains a coupon, but it always will have core marketing of the TacoTime Mexican food franchise brand, so it stays top of mind for the customer.
“There are a lot of options in the fast-casual dining space, so we want to keep TacoTime front and center,” Kevin explains. “The e-club is a fast and efficient way to drive our brand awareness, as well as release news about seasonal offerings, new items and other specials.”
Digital marketing strategy is a coordinated effort
Emails and related social media campaigns are all part of an ongoing digital marketing strategy to reach today’s target audiences. It’s just another way our legacy brand stays relevant and another benefit to TacoTime Mexican food franchisees, Kevin says.
“The goal of our online strategy is to reach our customers wherever they are,” he explains. “For many, particularly younger ones, that means messaging that they can see, read and act on that goes to their smartphone. Our brand’s email and social platforms all work together to provide a seamless way to communicate about the great-tasting, reasonably priced food consumers can find at TacoTime.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.