TacoTime Prides Itself on Being a Brand that Values Owner Input
Franchisee feedback helps TacoTime deliver the delicious food and excellent customer service that help us stand out in the Mexican food segment
It’s common practice for a national food brand to have a corporate chef develop menu items in a corporate test kitchen. Rarely are menu changes directly influenced by franchisees, but that’s the kind of input that shapes the TacoTime® Mexican food franchise culture.
When entrepreneurs like Denise and Lee Staley, owners of five TacoTime locations, join TacoTime, they join a collaborative network of owners and management team members from Kahala Brands™ that is working hard toward the same goal — making TacoTime a consumer favorite for another 50 years.
The opportunity to drive a positive change system-wide has meant a lot to the Staleys over the decades they’ve owned their TacoTime locations in Wyoming. As members of the TacoTime Franchise Advisory Council, they’ve seen firsthand the positive impact their feedback has made on the TacoTime brand.
“We have been allowed to be in the decision-making process as extensively as we’ve wanted to be,” Denise Staley says. “The same is true for all the owners. We have been able to look at new products and provide feedback. What we have to say is taken very seriously, and that has helped all of us because we can get behind an idea that we think will work — or explain why we think it might not.”
TacoTime President and multi-unit owner Kevin Gingrich echoes the sentiment that franchisee feedback is important. “It is absolutely critical to TacoTime’s success. We have second- and third-generation owners. We want franchisees to be on board right from the get-go. Even if it’s a simple ingredient like cheese, we want them to look at it. The same goes for the testing process. We’re currently working on packaging, for example, and we greatly value franchisee feedback. We place value on our franchise owners’ operational experience. It’s truly a collaborative effort.”
Owners are engaged from day one
At TacoTime, owners are engaged with the brand in everything from R&D to marketing. The corporate culture instills in them the passion to constantly identify new ideas to improve the brand. From sharing customer suggestions for new food items to formulating their own revenue-boosting concepts, franchisees know their suggestions may help shape the brand’s future.
“All these things are huge because they keep us engaged with what’s happening with TacoTime,” Denise Staley says. “This is not a business where you buy a franchise and then are just told what to sell and how much to sell it for. That is a very big deal for us, because it keeps us invested in making the food — and the customer experience — better all the time.”
TacoTime is ready for the spotlight. With more than 260 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Ready to open a TacoTime franchise in your community?
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