Online Marketing Boosts TacoTime Franchise Consumer Engagement
Through loyalty programs and awareness campaigns, customers are invited to return frequently to their favorite restaurant and share their opinions
Social media continues to evolve, and smart entrepreneurs are also finding new and innovative ways to capitalize on its reach. That’s certainly the case with TacoTime™ Mexican food franchise owners, who tap into the online world in many different ways.
“TacoTime has an e-club with thousands of members,” says Kevin Gingrich, president. “Emails are sent out monthly, sometimes more frequently, and usually include a coupon. That combination of information about new products, or legacy menu favorites that are a special deal, generates community interest and helps build both brand awareness and loyalty.”
Cost-effective advertising with reach
That ongoing campaign is augmented with TacoTime Mexican food franchise accounts on Facebook, Twitter and other social media channels that reach millions of people at a very low cost. The result? More interest, more engagement — and help with more sales.
“Social media is a remarkable way to reach both existing and potential customers, and a huge benefit is how quickly the message can be changed,” Gingrich says. “Traditional media advertising has a life cycle, but online posts about a new menu item can be targeted to very specific audiences and changed frequently. Younger customers, particularly millennials, demand that businesses use online platforms that they can access via smartphones and tablets, and TacoTime franchise owners benefit from robust and ongoing campaigns.”
Creating brand ambassadors
The online world also allows customers to engage with the brand immediately, offering feedback and further deepening that relationship.
“When someone posts a rave review, the TacoTime social media team can take that and amplify it through reposts and retweets, for example,” Gingrich says. “And in the case where a customer might not be happy, the same team can reach out and help resolve the issue. Constant and effective online communication helps build on the great customer service that guests are used to in every TacoTime location.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.