TacoTime’s Franchise Advisory Council Puts Owners In Driver’s Seat
Regular meetings allow for input around marketing strategies, menu changes and other core issues affecting franchise operations and revenue generation
One reason entrepreneurs love owning their own business is that they control their own destiny. TacoTime® Mexican food franchise owners enjoy that freedom as well, thanks to a franchise advisory council that gives them constant and meaningful input on major decisions made by the brand.
The council’s goal is to make sure that every franchise owner can weigh in on everything from new packaging to online marketing strategies, says Kevin Gingrich, President, who—as a fellow franchise owner—knows just how valuable that kind of information sharing can be.
“We care about the franchise owners being able to increase volume and profits,” Kevin says. “I sit on both sides of the table, so I make sure that every decision we make is going to work in the restaurants.”
Strategies shared and evaluated
The sense of “we’re all in it together” resonates during the meetings with TacoTime franchise owners that Gingrich and his team hold throughout the year. Meetings include co-ops, where owners in a specific geographic area get together, as well as teams of franchisees that communicate and discuss marketing, research and development, and other core business functions.
And then there’s the advisory council. This group is the end stop before any change is implemented within the TacoTime franchise network.
“We have six geographical regions, and there is one franchise owner from each region,” Kevin explains. “They attend meetings with our team three times a year, and in between those meetings they remain in steady contact with the other franchise owners in their region to see what issues they have, and what they want to see brought to the table. We go over everything, and come up with the best ways to move forward collectively as a franchise brand.”
Owner involvement at every level
This team approach means that every TacoTime Mexican food franchise owner has a way to be heard, and to offer valuable input that translates into great ideas for marketing, new menu items and much more.
“We want the owners in on the decisions we make,” Kevin says. “These are the people who talk to your customers every day, and see how the decisions made play out in the restaurants. These are the people who are passionate and enthusiastic about the TacoTime brand, and who are invested in helping it grow within their markets, as well as all around the United States. We are always eager to get franchise owners’ inputs, because their suggestions help us continue to innovate and offer more and better food to the customers while also giving us insight on how to support the franchise owners in every way possible.”
TacoTime is ready for the spotlight. With more than 350 locations in the United States and Canada, the successful Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.