TacoTime Franchise Owners Provide Input On All Aspects Of Business
Owners’ groups give insights on new food concepts, marketing plans, and more
Why does anyone start a business? Lots of reasons, but the two most named ones are in order to be their own boss and control their financial destiny. That’s certainly true for TacoTime franchise owners, who even though part of a franchise system isn’t “ruled from afar” by a corporate team that’s never on the ground with them.
Case in point? Many different groups that look at R&D around new menu items, marketing and more. There’s also an owners’ co-op board, whose meetings are unique in the franchise world in that they bring together franchise owners within a geographic area for meetings to review everything from marketing ideas and media placement to research and development around products and packaging.
Owner feedback is essential to brand evolution, expanding footprint
“The co-op groups go through everything that we’ve got going on. We start with what’s on the menu now to what’s being worked up in our test kitchens,” explains Ray Zandi, Vice President of Franchise Development. “We involve our franchise owners every step of the way in product development, for example. They see and taste the new item, for example, and they also weigh in on the packaging and promotion that will support that product if we collectively decide to pull the trigger on a trial run.”
Co-op members also share strategies about how the TacoTime Mexican food franchise can best be marketed for their individual stores and the larger region they cover. Again, the owners carry the conversation, Zandi says.
“These are the people who are in the market, and they know what promotions bring customers in,” he explains. “If they are seeing that a social media campaign is paying dividends, then they get support from our corporate marketing team to grow that effort.”
Shared best practices lead to small and large operational changes
In addition to the feedback that makes its way to the corporate office, the co-op gatherings also produce valuable dividends when it comes to store operations.
“Someone may be having issues around inventory control, and another franchise owner may have dealt with that same problem successfully,” Zandi says. “They can compare notes on what’s happening, and how to address it. That kind of collaboration is a big part of every co-op meeting, and it’s unique to TacoTime. Franchise owners know they have our attention whenever they want it but being able to meet up with each other as well is a huge benefit, and a definite differentiator for our brand.”
TacoTime is ready for the spotlight. The TAcoTime Mexican food franchise is ready to break out of its home turf in the Pacific Northwest and hit the national stage. TacoTime is looking for entrepreneurs who are passionate about bringing authentic and affordable Mexican food to their communities. TacoTime is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Ready to be one of our TacoTime franchise owners?
To learn more about TacoTime, visit our research pages here. You can also fill out our form here to start a conversation with our franchise team. We will be in touch with a complimentary Franchise Information Report.